The Struggling Pro
SDRs, Sales, Onboarding & CS building their careers.
- Cold calls, no one picks up
- Clients ghosting after discovery
- Activity high, retention low
- Peers promoted, you're not
The revenue community and academy for MENA
Learn to run revenue as one system.
RIVET Labs is the learning platform where MENA's B2B revenue people (SDRs, Sales, CS, RevOps, GTM Engineers, leaders and founders) master the RIVET INFINITE OS™ and turn it into daily practice.
Where our members work
In their words
Finding and building the right sales and GTM teams in MENA is tough. RIVET is changing that: a dedicated space for B2B SaaS Sales and Revenue pros to connect, learn, and grow. This Revenue Lab is the game-changer MENA needs.
Mai MedhatCo-founder & CEO · TunerTurning the usual pipeline into an infinite revenue loop makes you unlearn the old funnels, and turns the whole process into a continuous revenue engine.
Salma SaifCommercial Lead · FincartFrom 7/25 to 23/25 on the RRL scorecard after coaching, and promoted to Senior SDR.
Menna AymenSenior SDR · RoboostI realized my team didn’t have a talent problem. They had an enablement problem. One SDR with the right methodology showed me what the whole team is capable of.
Ahmed TagSDR Manager · RoboostA truly eye-opening experience that connected the dots between customer value, recurring revenue, and how modern SaaS companies grow.
Abdulrhman TareqCX Lead · BreadfastEight years in sales, and I finally understood the sequence end to end.
Wagdy ElshafeiSr Sales · Innovation GateI can now speak “SaaS revenue” without nodding blindly: baby steps to becoming the smartest tech pro in the room.
Ziad EmadTech pro · SaaS FluencyIt opened my mind, one of the very few places that actually talks customer success and MRR.
Essam FaroukFounder · AgencyThe SaaS Revenue Roles course doesn’t just explain the differences between the roles. It shows each role’s bottlenecks and challenges, and how to solve them. Original content, and a lot of work clearly went into it.
Said AbdelghanyAdvisor · Trend SIThank you, RIVET team. The course genuinely gave me a lot. ❤️
Nourhan SayedSDR · Cairo
The MENA revenue challenge
You're not lacking talent.
You're not lacking talent.
You're lacking the right system.
Wherever you sit in revenue, the struggle is the same shape: effort without a system. Find yours, then see the way out.
The First-Time Leader
First-time & mid-level managers leading teams.
- Team missing quota 30%+
- Win rate dropped
- Best rep just resigned
- No onboarding playbook exists
The System Builder
GTM Engineers wiring the revenue stack.
- CRM data & forecast is a puzzle
- Metrics change every quarter
- Handoffs are a disaster
- "What’s a GTM Engineer?"
The CXO in Chaos
Founders & revenue leaders building GTM from zero.
- Every deal closes differently
- Chose the wrong GTM motion
- Founder-led sales, no systems
- NRR at 85%, bleeding customers
How it works
Join free. Practise on real work. Get certified.
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Create your free account
Sign up in about a minute. You join a peer community of MENA revenue professionals, organised into regional chapters.
What's in the membership → -
Learn and practise
Free courses and frameworks you run on a real deal, plus live RIVET Labs sessions online and in your city, each announced with its own topic, and the full replay archive.
Browse the Academy → -
Get certified
Certification is earned by completing a course. Start with a free course, or take a self-paced certification: the AI Workspace GTM/Revenue Engineer or the Revenue Growth Architect.
Start free →
Tools we teach inside the OS
How access works
Free to join. Courses when you're ready.
Get inside the community at no cost, then add the courses and tracks that fit your goal.
Community
Membership
Freeto join
- The room: 300+ MENA revenue pros
- Local chapters, discussions & Q&A
- RIVET Labs Workshops
- The open frameworks & the Desert Camel Report
Training
Courses & tracks
Pay as you grow
- Free courses to start
- Role tracks: SDR to RevOps to leader
- Two self-paced certification courses
- Or a digital membership plan, courses included
Why RIVET exists
Ahmed Youssef
The playbooks weren't written for where you're selling.
You're not in Silicon Valley. You can't "grab coffee" with revenue leaders at billion-dollar SaaS companies. There are no established revenue communities here, no local enablement programs, no regional academies built for our market.
The frameworks everyone follows were designed for markets with instant credit-card signups, documented procurement, and mature buying committees. They assume infrastructure that simply doesn't exist in MENA yet.
Every playbook needs translation. Every strategy needs adaptation. Every best practice requires guesswork. You're building from scratch: alone. That's the gap RIVET exists to close.
Before you join
Questions, answered.
Straight answers on cost, time, language and certificates.
What is RIVET Labs?
RIVET Labs is a learning platform and community for B2B revenue professionals in MENA: SDRs, sales, customer success, RevOps, GTM engineers, leaders and founders. Members learn RIVET INFINITE OS, the revenue operating system for MENA, and put it into daily practice through a free community, live RIVET Labs sessions and courses.
What does it cost to join?
Joining is free: the community and your regional chapter are included. You only pay for the courses you choose to take, and each course page shows its price. A paid course comes with a full refund if you ask within 3 days of purchase.
Who is it for, and who is it not for?
It is for people in MENA who own a revenue number, a team, or the system behind both: SDRs and account executives, customer success, RevOps and enablement, GTM engineers, sales leaders, CROs and founders. It is probably not for you yet if you want a quick hack, will not make it a daily habit, want a passive video library rather than a community, or do not work in a revenue-facing role.
How much time does it take?
Every paid course is self-paced, so you fit it around your week, with 12 months from the day your access opens. The free courses are yours to start any time.
Are the courses taught in Arabic?
Yes. The AI Workspace GTM/Revenue Engineer and the Revenue Growth Architect are taught in Arabic, with slides and materials in English. Both are online and self-paced, so you can take them from anywhere in MENA.
Do I get a certificate?
Yes, by completing a course: certification is earned, not bought separately. Pass the course exam and RIVET Labs issues the credential in your name, ready for your LinkedIn profile and CV. It is a professional credential from RIVET Labs, not an academic degree. You can start with one of the free courses.
Can my company pay, or train the whole team?
Yes. We can invoice your company directly, addressed to your finance team. Teams can also have custom training, run around your accounts, your calendar and your numbers, and corporate programs can be customized and delivered in person.
How do I join?
Create your free account in about a minute to join the community. To take a course, buy it on its page: a short form, then a secure payment link. Plans: apply and we reply on WhatsApp. You do not need to be a member first.
Run revenue as one system
Stop copying tools.
Build your own system.
Join MENA's revenue-enablement lab: the community, the operating system and the training, in one place. Create your account free and get inside today.
Free to join in about a minute. You only pay for the courses you choose to take.
Now you know.